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One of the most exhilarating and frustrating times for a shoe collector is release day – the day that a highly anticipated sneaker hits the market. The day where the lucky few will get to purchase rare or hyped shoes at retail cost – the lowest price the shoes will ever be. On this monumental day, a sneakerhead must bring their A-game. They must be prepared, strategic and patient. After all, they are competing against thousands, sometimes tens of thousands of other equally determined would-be purchasers for a very limited number of shoes. This is a competition where every SECOND counts. A game of equal parts strategy and pure luck. Where victors are few and the far majority turn away empty-handed. Where success is NEVER guaranteed. And we absolutely LOVE it.
We discuss release day highs and lows, successes and failures, as well as motivations behind collecting and purchasing rare shoes.
Nike SNKRS App notification of successful purchase 
Nike SNKRS App notification of queue. This unfortunately more often than not leads to the next screen… 
Nike SNKRS App notification of unsuccessful purchase attempt
Nike Air Jordan VI “Infrareds” a.k.a. “Breds”. Jared’s grails. He was unsuccessful at purchasing them on the SNKRS app.
Source: Kicks on Fire
This version of the Jordan VI “Breds” retro is special due to the “Nike Air” branding returning to the heel of the shoe, similar to the original model in 1991. Previous retro versions had the jumpman logo with the word “Air” on the heel.
Source: Kicks on Fire
Source: Isidor’s Fugue
